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Hi there,
I’m Ju Wen Cheng



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◤ Brand Design










06 Nung Lai
A New Fresh Look for
a Traditional Buckle Manufacturer

The Challenge

Nung Lai, a manufacturing company specializing in various buckles, aimed to expand its global market. Without changing the company logo, they required a new, distinctive brand system to increase awareness and stand out from competitors.

The strategy centers on using Nung Lai's most representative product—the buckle clip—as the main identity image, complemented by two secondary images of other buckles to clearly convey their core business. This is paired with a new, simple, and distinctive wordmark and typography for Nung Lai Co., LTD. A black-and-white colour scheme has been introduced to eliminate distractions and create a sleek, modern look.

This sophisticated design enhances quick and distinctive brand awareness, helping Nung Lai achieve its marketing goals.



  The Team   Client Nung Lai CO., LTD. (Taiwan) / Creative Direction Ju Wen Cheng / Strategy Ju Wen Cheng / Lead Designer Ju Wen Cheng / Photography Ju Wen Cheng





Three brand patterns were also created for packaging by repeating and composing the secondary buckle images, along with the repetitive use of the new Nung Lai wordmark.